NINTENDO TEAMS WITH YTV TO "CATCH 'EM ALL"
By Adnews Staff
Vancouver-based Nintendo of Canada Ltd. and Toronto-based YTV Canada, Inc. have teamed together in a new interactive sales promotion called "Have You Got What It Takes?" The promotion is in support of Nintendo's launch of its new Pokémon Gold & Silver for Game Boy Colour video games. "Have You Got What It Takes?" broke Monday during YTV's after school programming block The Zone. The three-week promotion includes new episodes of the Pokémon television series featuring new characters introduced in the Gold and Silver games. The promotion is also running on <http://www.ytv.com> where viewers can log on to receive game tips, new character information and enter a random draw for the chance to win a trip for four to see Pokémon Live - The Musical. In addition to on-air mentions during The Zone, "Have You Got What It Takes" is being supported with a 30-second tune in spot and a 45-second contest spot. YTV is also holding a Web chat with Pokémon game experts on November 15, 2000. The promotion including Web site elements and supporting spots were created in-house by YTV.