MOLSON AWARDS MILLER ACCOUNT TO BENSIMON
By Adnews Staff
Montreal-based Molson Canada has awarded its English Canada Miller advertising business to Bensimone Byrne D'Arcy of Toronto. Bensimon is the agency behind Molson's successful and popular "Rant" commercial which launched earlier this year promoting the brewer's Molson Canadian brand as part of its "I AM Canadian" campaign. The Miller account had previously been handled by Encore Encore Strategic Marketing of Toronto but according to Michelle Robichaud, spokesperson for Molson, had been inactive for the past year and a half. Molson awarded the Miller account, which includes the Miller Lite, Miller Genuine Draft and Milwaukee's Best brands, to Bensimon based on its work for the Molson Canadian brand. Bensimon's first assignment for the Miller account will be a new print and outdoor advertising campaign for the Miller Genuine Draft brand in Western Canada.