ALTAMIRA MAKES MONEY MAKING INFOMERCIAL
By Adnews Staff
Altamira Investment Services Ltd. of Toronto is airing a new infomerical about making money. The 30-minute program, produced by Toronto's Northern Lights Direct Response Television, debuted last week. It is intended to build on Altamira's "Focused on Making you Money" brand positioning which was first introduced in the company's national fall advertising campaign earlier this month. The campaign's creative focuses on the need to make money and how Altamira could meet that need for consumers. The infomercial allows Altamira to communicate to its clients the details and benefits of dealing directly with the company, said Tracy Chong, manager of advertising and acquisitions. Original strategy, account management and media buying were handled by Wolf Group of Toronto, which also created the current ad campaign.