GLOBALTV.COM AND PIZZA HUT PAIR UP
By Adnews Staff
Globaltv.com and Pizza Hut have teamed up to launch a new contest. The contest is supporting Globaltv.com's launch of six new Web sites. The sites, launching in the Vancouver, Victoria, Calgary, Edmonton, Regina and Saskatoon markets, are part of Globatv.com's network of local breaking news Web sites. Currently the network serves the Atlantic region, Montreal, Ottawa, Toronto and Winnipeg markets. The Web sites are linked to a local television station providing residents of each market with local news, sports, weather, traffic, business and entertainment news. To support the launch, Globaltv.com and Pizza Hut are holding a contest which will award one winner $10,000 in pizza or cash. A campaign including the distribution of specially designed postcards, television advertising and Zoom Media posters in bars and restaurants will target consumers in each of the markets promoting the contest and directing traffic to the new Web sites. Advertising was created by Meadwell & Associates of Toronto.