KULEBA & SHYLLIT MASTERMIND BEHIND NEW COMMERCIAL
By Adnews Staff
Toronto agency Kuleba & Shyllit Ltd. contained the brains behind a new 30-second commercial for Mastermind Toys, a chain of educational toy stores in the Greater Toronto Area. The spot, running on City-TV, is entitled "Car Cranking." A close up of a six-year-old boy's face is shown for about 20 seconds as he stares into the camera with a faraway look. A car engine is heard in the background trying to start. The spot ends with a voice over saying "Jump start you child's brain with toys the stimulate the brain." The tagline is "The Playground for the Mind." The spot, which also directs viewers to <http://www.mastermindtoys.com>, is scheduled to run until the summer of 2001.
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