MONSTER.CA TAKES MESSAGE TO THE SKIES
By Adnews Staff
Montreal-based Monster.ca is taking its "There's a Better Job Out There" tagline to the skies. The recruitment Web site is running an aerial advertising campaign above Vancouver, Calgary, Toronto and Ottawa. The campaign, using the services of Montreal-based aerial advertising company Aviad Canada, was created by agency Publicité Martin. "Skyboards" towed behind airplanes bear the Monster.ca Web site address and the tagline. Aviad's planes took of on Tuesday. The campaign is booked to run until the end of November.
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