SPECTRUM BREAKS OVERPOWERING CAMPAIGN
By Adnews Staff
A new campaign for Spectrum Investments of Toronto is dominating Toronto's Union Station and Go Train transit system. The ads, from Grey Worldwide of Toronto, are intended to define the company's "360 degree thinking" corporate philosophy first introduced two years ago. "We've talked about our philosophy, but for the first time, we're defining what advantage 360 degree thinking provides for advisors and investors," said Christine Lasky, vice president of marketing at Spectrum. In addition to the station advertising, the campaign includes national outdoor, transit shelter, print, radio, pixelboard and elevator advertising. One part of the campaign attempts to reach investors while they are at work by placing ads on the tops of shelters in the city's financial district which can be seen from surrounding high-rise buildings.