CAMPAIGN HOUSE EQUIPPED WITH METARIS ACCOUNT
By Adnews Staff
Toronto-based Campaign House Worldwide has added Metaris AEWP to its client roster. The agency was recently appointed to handle Metaris' strategic planning, media and creative activities following a "quiet" agency search, said Richard Truman, chief executive of Campaign. The agency's first project will be a repositioning program for Metaris in North America. Metaris is a supplier of parts to the road construction industry. AEWP stands for "asphalt equipment wear parts." The repositioning program is designed to improve awareness for the Toronto-based company.
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