BRANDWORKS ADDS SIX ACCOUNTS TO ROSTER
By Adnews Staff
Brandworks International's recent win of the Ontario Lottery and Gaming Corporation's racetrack slots and charity casinos creative services account was the sixth account win for the Toronto agency in as many weeks. Following agency reviews, Brandworks picked up the Charity.ca, Discount Car and Truck Rental, Qualitech Foods Inc. and the Electrical Contractors Association of Ontario accounts. The marketing communications agency also won business from Toronto-based health and beauty aids company La Coupe based on a personal contact. To handle the new business, according to Brandworks partner and director of client services Lorne Kirshenbaum, several new employees are expected to be hired in the areas of account services, creative and production.