MOTOMEDIA DRIVES BUSINESS DEPOT ADVERTISING IN MONTREAL
By Adnews Staff
A new mobile ad campaign for Business Depot, based in Markham, Ontario, is running on the streets of Montreal. The campaign uses the truck-based billboards of Motomedia Advertising of Woodbridge, Ontario. Two pieces of creative are in use, promoting the company's positioning as "the best buys in office supplies" and directing traffic to its new flagship store in Montreal. The first phase of the campaign runs until mid-October. Additional advertising is planned but has not been confirmed. The campaign were created in-house by Business Depot.
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