LACROIX-BLEAU WINS BINGO ACCOUNT
By Adnews Staff
Lacroix-Bleau Communication-Marketing of Montreal has won the Société des bingos Québec portion of the Loto-Québec account. The assignment is for a two-year term with an option to extend to a third year. The agency won the account following an agency review that included Groupe Rinaldi Communication Marketing, Tequila Communication and Marketing Inc. and Radius Publicite Promotion Inc., all of Montreal. The incumbent was Communications Bleu Blanc Rouge, also of Montreal. Lacroix-Bleau will be responsible for promoting the Loto-Québec subsidiary throughout the province.
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