IMPERIAL OIL PUMPS AD ACCOUNT INTO PJ DDB
By Adnews Staff
Toronto-based Imperial Oil has moved its creative advertising account to Palmer Jarvis DDB. The move ends a ten-year relationship Imperial had with its former agency-of-record Goodgoll Curtis, which will continue to handle the company's media planning and buying. Imperial moved the creative portion of its account to PJ DDB to benefit from global branding initiatives. Its parent company Exxon Mobil works with the DDB network in the U.S. for its advertising needs.
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