BANK OF MONTREAL TAPS COSSETTE
By Adnews Staff
Toronto-based Bank of Montreal is looking to Cossette Communication Group Inc. to handle its Quebec marketing plan. The Toronto-based agency was picked for the assignment from a shortlist of three agencies. BMO's marketing plan for the Quebec market is part of an initiative to develop its business in that province. The bank will call on three areas of Cossette's communication marketing services: strategic planning, creative advertising and media placement. The assignment brings $3 million in billings to the Cossette.
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