OCEAN SPRAY SHATTERS MARKET WITH NEW PACKAGING
By Adnews Staff
Ocean Spray Canada of Mississauga, Ontario will launch its new single serve plastic bottles to Canadian consumers October 1. The national fall launch follows the container's introduction in the U.S. market earlier this year. The new 473ml plastic bottles are designed to fit standard car cup holders and come complete with a new cap and label as well as a wider mouth. As a result of the introduction of the plastic packaging, Ocean Spray will phase out its glass bottles over the course of the next year. A fall campaign to support the new bottles will include integrated public relations, advertising and a promotions program featuring new in-store merchandising and POS displays. Advertising and public relations will be handled in-house.