Y&R BEGINS WORK ON PENNZOIL-QUAKER STATE ACCOUNT
By Adnews Staff
Young & Rubicam Advertising has already begun working on its first project for new client Pennzoil-Quaker State International Corp., based in Houston, Texas. The agency won the international AOR title for Pennzoil earlier this summer assuming advertising responsibilities for the automotive company in markets outside of the U.S. A new ad campaign supporting Pennzoil's expansion plans is scheduled to run in Canada, Australia, Brazil, Mexico, Japan, France, Spain and the U.K., however, John Farquhar, president and chief creative officer, Y&R Canada, said additional details were not available at this time. Pennzoil's 1,300 products and 20 brands including motor oils, lubricants and car care products are sold in more than 50 countries worldwide.