ENBRIDGE HOME SERVICES HEATS UP IN NEW FALL MARKETING INITIATIVE
By Adnews Staff
Enbridge Home Services is continuing its "Total Comfort, Beyond a Doubt" campaign this fall with the launch of its latest marketing initiative from Grey Worldwide of Toronto. The campaign promotes the furnace services and fireplaces of Enbridge using two new television spots, a direct mail push, radio advertising and promotional materials. Actor Mike Beaver, "the face of Enbridge Home Services," returns to make appearances in both new television spots, which spoof movie cliches. The fireplace spot introduces a new line of natural gas fireplaces with the "Enbridge Home Comfort Guy" installing one in a dark, spooky house. After he completes the installation and demonstrates its remote control features, the "Adams"-like family who live in the house seem to warm up. In the furnace spot, Enbridge furnace installers are seen sharpening their skills at a "Boot Camp."