FLONETWORK NAMES HOLMES & LEE AGENCY-OF-RECORD
By Adnews Staff
Toronto-based FloNetwork Inc. has named Holmes & Lee its first advertising agency-of-record. FloNetwork specializes in permission-based Internet direct marketing and communication services and has offices in Chicago, San Francisco and New York. Toronto-based Holmes & Lee was awarded the account following a review with two additional unnamed agencies. Previously advertising for the company was limited to minimal branding work handled in-house. The agency has already completed its first project for FloNetwork, a print campaign running in major U.S. magazines. The campaign, which launched earlier this year, is expected to expand beyond North American markets with a worldwide ad effort planned in 2001. John Lee, president Holmes & Lee, said the agency will be positioning and branding FloNetwork as the premiere emarketing service provider.