LEADING BRANDS EXPANDS INTO EASTERN CANADA
By Adnews Staff
Leading Brands Inc., based in Richmond, BC, announced plans to expand its line of Virgin Drinks from Western Canada into the Ontario and Quebec markets. The food and beverage brand management company is the master franchisee of the Virgin Drinks line of beverages. Virgin Drinks target the 10-16 year-old market. The line is available in cola and several other flavors and is packaged in its Cur-V bottle. Additional plans for the line include flavor extensions in the Fall and a brand extension in December.
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