MARCHFIRST AIMS TO BE NUMBER ONE
By Adnews Staff
The Internet services company marchFIRST, Inc. of Chicago has launched a print advertising campaign in Canada. The trio of ads, created by McKinney & Silver of Raleigh, North Carolina, are designed to play on the human desire to be first. In one ad called "Scream," a teenager from the 1960s is seen clinging to a chain linked fence crying uncontrollably. The headline above reads "The first rock star." The copy continues: "Here's to being first. Here's to leading. Here's to altering the face of business by revolutionizing every single facet of your company. marchFIRST." The tagline "A new world. A new way" concludes the ad. The campaign is scheduled to run until the end of the year. Advertising is designed to recruit employees as well as promote marchFIRST Internet services. The company's Canadian head office is based in Toronto. Public relations for marchFIRST in Canada are handled by APEX Public Relations of Toronto.