3.0 GETS ROYAL TREATMENT
By Adnews Staff
Toronto-based agencythreepointzero has been appointed agency-of-record for Montreal-based Royal Airlines. The agency won the account based on a referral from an outside contact. In mid-September Royal will be re-launching as a discount scheduled carrier, moving away from its positioning as a charter airline. Agencythreepointzero's first project will be a national print and radio campaign designed to build awareness among business travellers of Royal's new service. Print advertising breaks tomorrow with radio spots following in mid-September. Previously advertising for Royal was done in-house. Media planning and buying is done by Mediavision of Montreal.
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