GIMBEL EYES OGILVY & MATHER
By Adnews Staff
Calgary-based Gimbel Vision International has awarded its $2.5 million account and agency-of-record title to Ogilvy & Mather, also of that city. The advertising agency had been shortlisted for the creative and media account with Young & Rubicam, MacLaren McCann and Space Relations, all of Calgary. Previously advertising had been handled in-house and on a project basis through Space Relations, said Melody Mehta, vice president marketing at Gimbel Vision International. Space Relations is expected to continue its relationship with Gimbel, handling the company's internal communications. Gimbel Vision operates six eye centres across Canada, five in the U.S., one in Bangkok and one in Beijing.
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