BLOCK DRUG ALIGNS WITH GREY
By Adnews Staff
Block Drug Company Canada, based in Mississauga, Ontario, has appointed Grey Canada its new advertising agency. Grey's media buying company, The Media Company, has also been appointed to handle Block Drug's media buying needs. "Grey Group is major partner with Block Drug throughout the world, in the U.S., Latin America, Europe and Asia," Block Drug Canada president and general manager Darren Singer said. "Adding the Block Canada group to that increases the efficiency and brain sharing between the Block subsidiaries and the Grey subsidiaries." Singer would not reveal the names of the other agencies shortlisted for the Block Canada business. The company put its account into review last month after its ten-year agency-of-record Enterprise Creative Selling of Toronto resigned the account. Block Drug's brands include Sensodyne, Nytol, Polident and Baby's Own.