BELL MOBILITY PROMOTES FAMILY CONNECTIONS
By Adnews Staff
A new wireless rate plan from Bell Mobility of Mississauga, Ontario will help keep 21st century families connected, according to a new campaign. The RealTime Family plan allows up to four family members with wireless phones to share airtime bundles of 100, 300, 500 and 700 minutes. Family members can call each other on their wireless phones at no charge and share 15 free calls each month to and from their home number. Bell Mobility senior vice president of marketing Robert Bruce said the development of the plan grew from the popularity of wireless phones in Canada. "As more and more Canadians go wireless we are seeing the emergence of wireless families, in which several members, including parents and children, own or have access to a personal mobile phone," he said. RealTime Family is being supported with in-store collateral materials. Television advertising, from Cossette Communication-Marketing, breaks Monday for a four-week run, while print advertising breaks a week later in major dailies in the Toronto and Montreal markets. Advertising will target families with wireless phones, promoting the plan and directing customers where to go to sign up.