MEGAWHEELS PARKS PR AND INVESTOR RELATIONS BUSINESS
By Adnews Staff
Megawheels Inc. of Calgary has placed its public and investor relations business with the Barr & Wilcox Group, based in Vancouver. The Internet-based automotive solutions provider appointed Barr & Wilcox following a review that included four additional unnamed agencies. Previously both were handled in-house. Louise Gallagher, communications director, Megawheels Inc., explained the company moved activities to an external agency because it has a big communications job to do across the North American, European and Australian markets as it rolls out its automotive dealer management software and launches its automotive Web site and publishing solution for newspapers. Barr & Wilcox's first project for its new client will be the creation of a communications strategy.