NATIONAL POST DELIVERS BY EMAIL
By Adnews Staff
Toronto-based National Post Online has a new service ready to land in the inboxes of the country. The news website's Email Update function will send the day's top headlines by email to registered users five days a week. The free update consists of summaries of each day's top three stories from the News, Financial Post, FP Investing, Science & Tech, Commentary, Arts & Life and Sports sections. "We've been planning to offer this product to our readers for some time," said Martin Byrne, director of National Post Online. "It made sense logistically to wait until after our site relaunch." The website debuted a new design in June, along with a registration function for the proposed Update. "We have promised our advertisers unique and targeted exposure for their message that extends beyond ad banners," said director of sales and marketing Lisa Stuart. "Our Email Update allows for additional advertising opportunities." The service itself will be promoted to potential users with a national print and online campaign created by Fresh Advertising of Toronto. National Post Online is located at <http://www.nationalpost.com>.