PEPSI SWALLOWS TITLE SPONSORSHIP OF THE MONTREAL FORUM
By Adnews Staff
When the Montreal Forum opens this fall it will bear the name "Le Forum Pepsi" following an agreement between The Pepsi Bottling Group (Canada) Co. and The Montreal Forum Entertainment Center Company. The agreement names Pepsi title sponsor of the center. Canderel Properties Limited of Montreal is leading the Montreal Forum Entertainment Center project along with a number of partners, in which the former arena will be turned into a 310,000 square foot cinema, amusement, dining and retail complex. Under the terms of the agreement, in addition to the complex bearing the Pepsi name, Pepsi will have exclusive pouring rights in most locations of the entertainment complex.
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