TRUE NORTH SEEING STARS
By Adnews Staff
Starboard Marketing Services Inc. and True North Advertising Group Inc. are bringing the best of both their worlds together. Toronto-based Starboard, an integrated marketing design company, has been acquired by True North, a marketing technology firm also based in Toronto. Mark Anthony, chief executive officer, True North, said the two will operate as separate entities with plans to amalgamate into one company in about three months time. Starboard president David Guttman, explained the acquisition as the next logical step in the company's desire to meet clients e-commerce and digital output needs. Offering creative and strategic development services, Starboard counts Ford Motor Company, Rolex Watch Company and Shaw Industries among its clients. True North, originally founded four years ago as a full-service advertising agency before transforming into a marketing and technology consulting firm, counts Oxford Properties Group and The Cadillac Fairview Corporation among it clients.