YOUTH CULTURE'S NEW STUDY TO FOCUS ON TEENS
By Adnews Staff
Following the release of its teen Internet study earlier this year, Toronto-based media and research company Youth Cultures Inc. has announced the launch of a new study that will focus on Canadian teenagers. TRENDSCAN: Report on Teen Lifestyles will interview 800 teenagers from across Canada in the 12-19 year age group. Through 30-minute telephone interviews, Youth Culture will examine the values and attitudes that influence the priorities and purchasing behavior of both male and female teenagers. Subscriptions to the study are available as well as options for proprietary questions. Proprietary questions are custom questions in the survey which a client has exclusive access. Youth Culture expects to release the results of TRENDSCAN by November 27. Additional information and subscriptions to the study are available through Youth Culture's research department.