LONDON LIFE REBRANDS SALES ORGANIZATION FREEDOM 55 FINANCIAL
By Adnews Staff
London, Ontario-based London Life Insurance Company has rebranded its sales organization Freedom 55 Financial. The organization previously used the London Life name. Rachel Prichard, manager of communications, London Life, said the Freedom 55 brand has been used by the company since 1983 as part of its corporate identity, advertising and marketing communications. According to London Life president and CEO, Raymond McFeetors, the rebranding is also part of the company's overall shift to a full financial security planning organization. Freedom 55 Financial already offers a broad range of products and services Prichard said. The goal is to continue to add to and expand the range of products offered to clients. Freedom 55 Financial will be referred to as a division of London Life. The brand will be featured in the company's advertising, on its stationery and office signs. London Life will introduce the Freedom 55 Financial brand through a television advertising campaign this October. Advertising for London Life is done by Goodgoll Curtis of Toronto.