HARDWARE CHAIN BUILDS SHORTLIST OF FOUR AGENCIES
By Adnews Staff
Rona Inc. of Boucherville, Quebec expects to make a decision in its agency review by the end of next week. The hardware chain has shortlisted four agencies, including Bos, Saint Jacques Vallee Young & Rubicam, Publicis BCP and Palm/Palmer Jarvis DDB, who are pitching together, to handle its creative advertising account The chain previously worked with freelancers for its advertising needs but as it expands will need an agency to continue building its brand. The media business, handled by Carat Strategem of Montreal, is not included in the review.
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