CRYPTOCARD NAMES FISHBOWL AGENCY-OF-RECORD
By Adnews Staff
Cryptocard Corp. of Kanata, Ontario has named Fishbowl Communications its public relations agency-of-record. Previously the company's public relations activities were handled in-house. Malcolm MacTaggart, president and CEO of Cryptocard, said that as the company grew, it got to the point where handling the PR activities in-house was no longer effective. Cryptocard met with Fishbowl following an introduction by an outside contact. The Toronto-based agency will be responsible for developing communication strategies that will support Cryptocard's expansion into new markets, as well as build awareness for Cryptocard's authentication technology. MacTaggart said that while 99% of Cryptocard's sales are outside of Canada, the company will work with Fishbowl to increase awareness of itself here in Canada. Cryptocard is a remote access network security systems producer. Fishbowl specializes in developing programs for clients in the advanced technology sector.