STRATEGIC/AMPERSAND PUTS ONE IN THE NET
By Adnews Staff
Marketing communications agency Strategic/Ampersand Inc. of Toronto is adding NetZero Inc. of Westlake Village, California to its client roster. The free Internet service provider has named the firm marketing communications agency-of-record. NetZero is focusing on its expansion into the Canadian market, preparing to launch its free Internet access service to Canadians this summer. Strategic/Ampersand will be handling all Canadian advertising, media buying, direct mail and marketing programs for NetZero, in addition to handling all public and media relations activities. NetZero has been operating in the U.S. for the past two years. Its Canadian site will be available as of June 28 at <http://www.netzero.net/ca>. An official launch is scheduled for September and will be supported with public relations activities and an advertising campaign.