TETRATEL EYES MARGARET KOOL MARKETING
By Adnews Staff
Tetratel Inc., an Edmonton-based technology company, has hired Margaret Kool Marketing for a product launch assignment. The Edmonton-based firm was awarded the assignment over three unnamed agencies and will be responsible for the media and public relations campaigns supporting the fall launch of Tetratel's eyeFX 3-D PC System. The System is expected to begin making its way into retail stores across North America September 1, 2000. Ken Tetterington, Tetratel's president, explained the eyeFX system is a new hardware/software package that allows consumers to watch 3-D video games and movies on their computers. In addition to the media and PR support, the launch of eyeFX will also be supported with advertising from Margaret Kool including print ads in trade publications.