PROCTER & GAMBLE, UNILEVER, TURN THE TV OFF
By Adnews Staff
Packaged goods companies Procter & Gamble and Unilever have both reportedly cut television ad spending according to figures from a U.S. advertising tracking service. A report in yesterday's National Post featured figures from Competitive Media Reporting, showing P&G (said to be the world's biggest advertiser) spent US$670.4 million on TV advertising last year, down 7% from the previous year, while Unilever cut its television spending to US$223.4 million, resulting in a 24% drop from ad spending the year before. The figures also show P&G increased print advertising spending by 18% and outdoor spending by 51% while Unilever increased its outdoor advertising by 46% but decreased print spending by 24%. Sponsorships and the Internet were cited as new ways of communicating with target markets.