CHAPTER AND RADIOSHACK CROSS PROMOTE ONLINE OFFERINGS
By Adnews Staff
Chapters Online Inc. of Toronto and RadioShack Canada of Barrie, Ontario have teamed up in a new deal that sees each company offering a selection of merchandise on the other's Web site. Chapters, which operates <http://www.chapters.ca>, will introduce consumer electronic products such as calculators and video cameras to the electronics section of Chapters.ca. RadioShack will in turn add several new product categories to its site at <http://www.radioshack.ca> offering customers music, movies, books and gaming software items. Under the terms of the agreement, RadioShack will fulfill orders from Chapters.ca for electronics products while Chapters Online will handle orders from RadioShack.ca for music, movies, books and software items. Chapters.ca will promote the increased selection of electronics products on its site and through a direct e-mail campaign to existing customers. RadioShack will also be promoting the online offerings in-store when the company's rolls out in-store kiosks later this year to allow customers access to the company's Web site while shopping in its bricks and mortar store.