IBM AND PUBLICIS TEAM UP
By Adnews Staff
IBM and Paris-based Publicis have reportedly teamed up in an effort to help companies offer customers mobile Internet services. According to a Reuters report, the IBM/Publicis partnership will be based in France but is expected to expand in Europe later. The report says the growing number of European mobile phone users accessing the Internet using their phones have lead to companies needing to adapt their Internet services for mobile use. Publicis, under the terms of the agreement, is said to be providing marketing, communications, brand creation and promotional advice while IBM will offer its experience in e-business creation and management as well as set-up secure structures to connect content servers to mobile terminals.
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