CANNECT CALLS SACKE & ASSOCIATES
By Adnews Staff
Vancouver-based telecommunications provider Cannect Communications has named Toronto-based Sacke & Associates its public relations agency-of-record. Sacke & Associates was awarded the business, previously handled in-house, through a contact of agency founder John Sacke. Cannect's president and CEO, George Horhota, explained the agency will be working with Cannect to build and expand the company's key relationships with news media in both Canada and the U.S. Sacke & Associates will also be providing ongoing media relations services. Cannect's public relations agency appointment follows the company's advertising AOR announcement last month. Vancouver-based Wasserman & Partners Advertising was awarded Cannect's advertising business after agency reviews in both Toronto and Vancouver. Wasserman's first project for Cannect will be a national ad campaign scheduled to launch this spring. Sacke & Associates will be supporting the campaign with public relations activities.