TSN AND NABISCO TEAM UP FOR NEXT SEASON
By Adnews Staff
Well it may be over for the Toronto Maple Leafs this year but TSN and Nabisco Ltd. are getting fans ready for the 2000/2001 season with the launch of the Bits & Bites Great Canadian Hockey Road Trip promotion. Beginning May 15, TSN viewers will have the chance to win a one week trip for two to attend three road games of the winner's favorite Canadian hockey team during the 2000/2001 season. To enter, viewers call a toll free number with the bar code from any Nabisco Bits & Bites, Cheese Bits or Crispers product. The toll free number will appear as part of a 30-second promotional spot featuring Don Cherry, created in-house by TSN running throughout the promotion. The on-air spot was supported with in-store promotion materials at grocery stores across Canada. The Bits & Bites Great Canadian Hockey Road Trip promotion runs until June 18, 2000. A random draw from all entries received will determine the grand prize winner.