YOPLAIT ON THE RUN WITH GRAB'N GO TUBES
By Adnews Staff
Following a soft launch last fall, Montreal-based Ultima Inc. has launched a new promotional advertising campaign to support its Grab'N Go Yoplait yogurt tubes. The portable yogurt is being targeted to children 6-12 years of age. Available in strawberry, cherry, raspberry, grape, blueberry and peach flavors, Yoplait's Grab'N Go Tubes can be found in grocery stores across Canada. To increase awareness and trial of the Yoplait Tubes, Ultima Inc. has begun a transit advertising campaign running in the Toronto market only from Due North Communications. The agency used a new advertising product from TDI Canada, which is the Toronto Transit Commission's advertising representative, to fully wrap TTC buses to look like Grab N' Go boxes. The transit advertising launched the end of April and runs throughout the summer. Advertising also promotes the Tubemobile Party Contest where kids can enter to win a Tubemobile Party for 33 of their friends. Ballots to enter the contest can be found in-stores at point-of-sale displays. A team of tube mascots will also be travelling to sampling events throughout the season, distributing the yogurt tubes and handing out prizes.