HALLE DESIGN MAKES A BANG WITH NEW CAMPAIGN
By Adnews Staff
Montreal-based Halle Design launched a promotional campaign that experienced explosive results. The print communication design agency created a promotional piece that targeted communication managers, marketing directors, public relations directors and brand managers in Canada and the U.S. The piece was a time bomb desk clock that featured the firm's name and Web site address <http://www.halledesign.com>. A warning message attached to the time bomb was written on plain brown paper and explained the explosive device would actually not explode. According to Halle Design, the piece was designed to inform people that the firm was always ready with a timely solution to an explosive communication problem. Halle Design specializes in consumer, corporate, business-to-business and institutional marketing communications. Clients such as Royal Bank Financial Group, Canada Post, Hilton Canada and Montreal Trust are provided with services that include corporate identity, logo development, packaging design and advertising campaigns. The firm's Web site also offers an online quote service called "QuickQuote." Founded 15 years ago, Halle Design is headed up by president and head designer Susan Halle.