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AGENCY 3.0 TALKING TO LAWYERS

Toronto-based agency threepointzero has been named agency-of-record for Bar-eX Corp. The Toronto-based company operates "The Lawyer's Portal" found at http://www.bar-ex.com and the recently released Bar-flyer, a Canadian law specific search engine. Trent Fulton, director of client services for 3.0, said the agency sat down with the company after being contacted by Bar-eX before being awarded the account. Threepointzero first project for its new client was the launch of a series of banner ads for Bar-eX running on search engines such as Yahoo and AltaVista. Fulton said the agency will be using traditional and interactive media to drive traffic to the site.

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