TRIMARK AGENCY REVIEW PUT ON HOLD
By Adnews Staff
Following its merger with AIM Funds Management Inc., the Canadian operations of London-based Amvescap PLC, Toronto-based Trimark Financial Corporation has put the advertising agency review for Trimark Investment Management on hold. Trimark announced it was launching an agency review for its $1 million creative account in January. The review ended the company's relationship with Toronto-based Leo Burnett, which had handled the account for the past five years. Trimark had been in the process of reviewing agencies but will now put the project on hold. PR for Trimark is handled by Environics Communications of Toronto.
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