COSSETTE SIGNS EDEAL WITH ONLINE AUCTION NETWORK
By Adnews Staff
Cossette Communication-Marketing of Toronto has been named advertising agency-of-record for Toronto-based edeal Auction Network, an online network of auction sites. Kelly Parubocki, marketing director, edeal Auction Network, said the company reviewed a number of agencies before shortlisting four unnamed shops. She said Cossette will be responsible for all of edeal's communications initiatives, on and off-line advertising, sales materials and promotional materials. The first project Cossette will be working on for edeal will be the promotional materials and advertising for a new product launch in early June. edeal is an online community of consumer-to-consumer, business-to-consumer and business-to-business auction sites created using edeal online auction technology. edeal's technology allows companies to have a branded auction site integrated within their existing sites. Cossette will be handling assignments for edeal in Canada and the U.S. The account win is the third announcement from the Cossette Communications Group this week. On Monday, the group announced its acquisition of Vancouver-based Koo Creative Group and yesterday announced it had signed an agreement to acquire a 40% stake in the Montreal-based information technology firm Proximi-T.