NATIONAL POST ONLINE FRESHENS UP
By Adnews Staff
National Post Online has hired Toronto-based Fresh Advertising to handle the online news site's advertising needs. Marcie Sayiner, senior marketing and sales strategist, said National Post Online did speak with a number of agencies but a referral from an outside contact eventually led to the appointment of Fresh. The first project the agency will be working on is the re-launch of the online news site in late June. Fresh Advertising was founded earlier this year by Declan Sinclair, Colin Priestley and Brent Pulford. The agency counts Rogers New Media, ENN, Bid.com and Yellow.ca among its clients and offers both traditional advertising techniques and new media services.
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