AGF RETIRES 20/20 NAME
By Adnews Staff
Toronto-based AGF Funds Inc. has retired the 20/20 name and, as a result, re-named ten of its funds. According to the mutual fund company, the retirement the 20/20 name is intended to foster a more consistent brand presence as well as to reduce investor confusion. Six of the funds in the former 20/20 family will simply drop the 20/20 name from their titles. For example, the AGF 20/20 Aggressive Growth Fund will become the AGF Aggressive Growth Fund and the AGF 20/20 Canadian Resources Fund will now be known as the AGF Canadian Resources Fund. In addition the 20/20 RSP Aggressive Equity Fund has been re-named the Canadian Aggressive Equity Fund and the 20/20 RSP Aggressive Smaller Companies Fund has been renamed the Canadian Aggressive All-Cap Fund. The company is promoting the re-named funds with a print ad running near the mutual fund listings in daily newspapers. The ad, created in-house, continues AGF's currently-running "Eventually Everyone Retires" theme. The ad depicts a jersey with the number 20/20 on the back. The ad is scheduled to run for the next two weeks.
In other AGF news, a shortlist of agencies participating in the company's ad agency review is expected to be announced in the next week or so, Pat Phillips, director of communications said. AGF announced it would hold a review in March to find a new advertising agency-of-record. Incumbent Young & Rubicam is not participating in the rev