BUSINESS DEPOT OPENS ONLINE
By Adnews Staff
The Business Depot Ltd., based in Markham, Ontario, has opened a trio of online shopping sites. The office supplies company, which operates across Canada under the banners Staples, Staples/Business Depot, Business Depot and Bureau En Gros, is now open for business at <http://www.staples.ca>, <http://www.businessdepot.com> and <http://www.bureauengros.com>. The sites are targeting the small to mid-sized business and the small office home office markets. Promotion of the sites will be incorporated into the company's existing advertising, which includes print, radio and TV executions, in-store materials and a flyer distributed every two to three weeks. According to Business Depot, which bills itself as "The best buys in offices supplies," promotion for the sites will centre around customers now having three ways to make purchases: in-store, by catalogue and online. Business Depot works with Vancouver-based Griffiths Gibson Ramsay Productions on its radio advertising and Ivan Landers Productions of Toronto on its television advertising. PR is handled by Marshall Fenn Communications of Toronto.