SMIRNOFF FASHION FINALS APPROACHING
By Adnews Staff
Smirnoff Canada has re-launched one of its Fashion Awards vignettes which originally ran last fall. The 60-second vignette features past participants of the Smirnoff Fashion Awards, Canadian designer Joeffer Caoc and Jeanne Beker, host of Citytv's Fashion Television. It is running on national English television until the end of May. The return of the vignette is part of Smirnoff Canada's 10th anniversary celebration of the awards here in Canada, which will culminate with the Canadian finals taking place in Toronto on May 29. The vignette was originally one of three that ran from August to October last year on Citytv. The national broadcast of the vignette is in order to reach a broader audience. PR for Smirnoff Canada is handled by Northcott Communications Inc. of Toronto.