GATEWAY ADVERTISES ON TAXI TOPS
By Adnews Staff
Gateway Outdoor Advertising of Mississauga, Ontario has purchased the rights to taxi top advertising in the City of Toronto. Financial details were not disclosed. Previously these rights were owned by Canadian Outdoor GraphX of King City, Ontario. Through the purchase, Gateway will acquire 225 illuminated advertising faces, located mainly in the downtown Toronto core. Over the next year the company is looking to expand that number to over 500. According to Nick Bacon, market manager at Gateway, the company was looking for an opportunity to expand into the Toronto market after it signed a 15 year advertising agreement with Mississauga Transit earlier this year.
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