KITCHENAID PROMOTION PREPARES DINNER FOR EIGHT
By Adnews Staff
KitchenAid Canada, based in Mississauga, Ontario, is targeting "home enthusiasts" with its new "Gourmet Dinner for 8" promotion. Between April 1 and May 31, customers who purchase a KitchenAid built-in refrigerator and two additional qualifying KitchenAid built-in appliances will get a three-course gourmet dinner for eight prepared for them by a professional chef from the Canadian Federation of Chefs and Cooks. "This promotion allows us to connect with our consumers by giving them the opportunity to test the performance of their appliances with the pros, showcase their new kitchen to friends and family, and enjoy a fabulous gourmet dinner at the same time," said Laurie Stirling, brand communications manager at KitchenAid Canada. A national print campaign in consumer magazines and in-store materials, both created by Microforum Inc. of Mississauga, Ontario, are supporting the promotion. PR for KitchenAid is handled by Harbinger of Toronto.