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SCOTTS CANADA LAUNCHES KILLER CAMPAIGN

Scotts Canada Ltd. of Mississauga, Ontario has launched a new advertising campaign for its Killex weed control product. The outdoor campaign, running in major markets across Canada, is based on modified movie titles, including "Dead Weed Walking", "Silence of the Weeds" and "Dead Weeds Society." The campaign's tagline is "Kills Weeds, Not Lawns." The ads will run for three months. Advertising for Killex is done by Wolf Group Canada of Toronto.

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